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Market

Portugal as a location

The EU offshoring destination with the highest relative penetration.

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Portugal combines a large multilingual contact centre sector with a general customer service regime in force since 2009 — a combination found in few other Member States, and one that catches operations that arrive expecting no national rule at all.

Size

115,000seats in the sectorAPCC, 2025
74.7 %of operations outsourcedAPCC, 2025
60 sto a human operatorin force since 2009
485,203complaints in the national bookDGC, 2025

Categories of audience

CategoryLegal positionVerified sizePriority
Outsourced customer service providersPerforming party, with contractual liability of its own and liability as a data processorConcentrate 83 % of the sector’s seats; 74.7 % of operations are outsourcedSecond
Electronic communications and postal servicesObliged, with a sector regulator of its ownThe sector with the highest volume of consumer complaintsFirst
Financial services and insuranceObliged, with conduct supervision layered on topCovered by the Spanish regime as a service of general interestFirst
Providers of essential public services — energy, water and wasteObliged, with reinforced applicationPortugal: 39 electricity and gas suppliers; 352 water and waste operatorsFirst
In-house operations in retail, healthcare, industry and servicesObliged as a trader in the consumer relationship25.3 % of operations are in-houseSecond
Sources

Quantitative data comes from the Portuguese Contact Centre Association, from the study it commissioned from Deloitte, from Eurostat and from the sector regulators cited on each page. Figures drawn from different sources are not additive, and the notes indicate where the series diverge. [Data not confirmed in an official source is marked in square brackets and italics.]

Locate your organisation

The first question is not which service you need, but which category your organisation falls into and what follows from that.